May 2009
Monthly Archive
Uncategorized26 May 2009 03:02 pm
What Your Competition Knows About Traffic
Need more traffic? There’s a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following these steps.
Step One: Who should you spy on? You probably can name six to thirty online competitors. If not, you need to go through Google and Yahoo with the key terms you target. Who comes up? Write down everyone who has a business similar to yours, even if they aren’t identical.
Now you need to figure out who you should spy on first. Begin with the most successful websites. How do you find them? It’s easy with a couple tools.
The Google toolbar (toolbar.google.com) is essential for spying. The Google toolbar features a little bar labeled “PageRank.” Depending on each site, this bar may be gray, white, or (usually) a combination of green and white. The more green, the higher Google ranks that page. To get an exact PageRank, put your cursor over the PageRank graph and hold it there. Your competitors with the highest PageRank are the ones you want to look at very closely.
You also want to spy on the competitors with the most traffic. To figure out the relative traffic position of your competition (compared to all web sites), go to alexa.com and download their toolbar. The Alexa toolbar will display a number for each website it?s traffic rank. The lower the number, the higher the traffic. (For example, Yahoo?s Alexa rank is 1, while Blockbuster?s is 2,220.)
Step two: Snoop through your competitor’s log files to see which sites and search terms send them the most traffic. Is there a public stats tracker on your competitor’s site? If so, check it out. If not, try typing in your competitor’s URL with /stats.html and /stats/ on the end of it. Often times, web hosts put statistics here - without password protection. Still can’t find your competitor’s stats? Try Googling their URL and “statistics.” It’s a long shot, but sometimes statistics pages will turn up this way.
Step three: Look at who is linking to your competitor. The easiest way to do this is to run a backward link search in Google and Altavista. Simply type in link:http://www.yourcompetition.com (using your competitor’s URL). You’ll find most of the pages that link to your competitor this way. How do you know which links are the best? By using the Google toolbar. The pages linking to your competitor with the highest PageRank are the ones you should look to for links of your own.
To steal those links, email all the webmasters that are linking to your competitor without getting a link back in return. Figure out why they link to your competitor (good free content, subject fits site, etc), and give them a better reason to link to you. Chances are, most of these webmasters will give you a link as well.
Once you have these new sites linking to yours, positive changes in your Google ranking are likely. You may even overtake your competitor for your targeted search terms especially if you get links from spying on multiple sites. All from a little reconnaissance work and some emailing!
About The Author
Kari Freckleton, aka Greedy Girl, shares her unconventional ideas for free at http://www.greedygirl.com. Ready to smoke the competition? Email Kari at girl@greedygirl.com to join her Too Good To Publish marketing club.
Random Drug Testing in the Workplace
Random Drug Testing In The Workplace
Drug test has grown into a general phenomenon across the earth. Some companies do drug exams on newly working individuals or existing employees to insure a drug-free environment at work.
Insurance bureaus and courts direct drug screens on a frequent ground on distrusted individuals. The serious enquiry that comes to your brain, when you go for some exam is how to beat the drug trial?
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Singer Fashion Designers and Famous Fashion Couture Houses
Another month and another bundle of popular celebs decide to join the couture fashion bunch. To start there was the singing sensation Victoria Beckham, aka Posh, who started off designing high fashion ladies jeans that were stocked in classy designer fashion shops like Macys and Harrods. Victoria Beckham later came out with a high fashion range of fabulous tailored dresses, very much in the style that Victoria dresses herself in.
Incredibly next up is Liam Gallagher, the singer quoted that he has the urge to launch a mens clothing range marketed at the mass market. Liam Gallagher is developing a range of male clothes that Gallagher thinks he would like to wear. Therefore expect duffel coats, baggy jeans and stained jumpers.
If you are looking for fashion that has been designed by world class designers then you might well wish to get down the streets of Bond Street in London to behold the likes of Alexander McQueen, Ralph Lauren, Maxmara and more. At Matches, the high fashion store, you will observe superbrands such as Doma and Christian Louboutin. Matches stock the latest designer clothing from all around the world and pride themselves on hand picking the key outfits from the catwalk and fashion weeks. You can often browse online with the website or visit the five London based fabulous designer stores, both ways of purchasing allow you to speak to your very own stylist who will be delighted to help you pick the perfect belt with stunning shoes for your special night out.
Matches, the luxury fashion boutique, has been selling bags for over fourteen years. Matches, the clothing store, is now a staple in the flashy London designer fashion circles and the prime designer clothing store to shop if you are desperate for something fabulous. The incredible buyers at Matches have a great eye for glamourous and never disappoint when buying this Springs must have jackets.
This month Matches, the boutique store, introduced Matches Editions, a very limited edition collection with this Summers must have designers including Jil Sander and Kilgour. The partnership has led to the most marvellous skirts being created and never seen before. They are exclusive to Matches, the luxury fashion boutique, and help to cement Matches position as London’s most exclusive fashion store. Click here to view all the latest fashion products from Christian Louboutin.
Sale By Auction22 May 2009 02:37 pm
Selling on eBay - Don’t L@@K
L@@K !!!
Let’s face it, ‘L@@K’ is really not a good beginning to an article, and it’s definitely not good to include in the Title for your eBay listing.
Why, you ask? Isn’t L@@K a good eye catcher? Won’t people scrolling through the categories on eBay notice it and click through to the description, bid on your item and make you gobs of money? Well, perhaps, and perhaps people have learned to tune out the little gimmick. The reality is, a great number of people find items on eBay using the search function, and I don’t know of many people who search for “L@@K”. (Okay, in researching this article I searched for L@@K and I found 135,726 listings on eBay that recently included L@@K in their titles!)
eBay only allows you 55 characters in your title to bring people to your auction, so you have to use those characters wisely. You have to include words in your title that people are typing into the search box. Words like “WOW,” “rare,” “beautiful,” “cool,” or “unusual” are a big waste of eBay real estate.
What makes a good title? Well, that, of course, depends on the item you have up for auction. You have to anticipate what people will type into the search box. Many people make the mistake of thinking it’s redundant to include the category name (such as “men’s shirt”) because they placed their item in the “men’s shirt” category and they figure it’s obvious. However, since a majority of people search through the search box, if they were looking for a “Men’s large Hawaiian shirt” that’s probably what they’d type in the search box. It doesn’t matter if you placed your item in “men’s shirts - casual” or “Collectibles - Cultures - Ethnicities - Hawaiiana.,” If your title shouts “WOW - Cool Vintage Kahala Shirt - L@@K” and the person typed in “Men’s large Hawaiian shirt,” the both of you will never make contact and you will lose a potential sale.
Make sure you also anticipate different words for the same item. I used to sell Lu-Ray dinnerware from the 1940s. Well, there are three different ways that people search for Lu-Ray: Lu-Ray, Luray and Lu Ray. I had to include both Lu-Ray (Lu Ray and Lu-Ray are considered the same) and Luray if I wanted to bring the greatest number of people to my auctions. The same with “cowboy boots.” To some people they’re “cowboy boots” and to some they’re “western boots.”
If there’s a popular misspelling you might see if you can squeeze that in your title as well. For example, a Jack Lalanne Juicer to many people is a Jack Lalane Juicer.
It’s always good to check out similar items as yours to see what others have put in their titles. See if there’s a difference between very successful auctions and those that didn’t sell. Many times it boils down to the title. Great titles bring the most people to their auctions. Flashy titles which waste precious characters are seen by no one - as in “Don’t L@@K now, but you have no bids.”
Shari Hearn is a writer and owner of eBay Selling Ideas
Publishing22 May 2009 01:06 am
For The Serious Internet Marketer: Here’s A Quick And Easy Way To Reach 1000s of Buyers today
Why do so many internet marketers waste their time on ineffective practices and outmoded techniques that stopped working before the start of the new millennium?
There is one thing that matters (and one thing only) in the realm of internet marketing: Converting the random web surfer into a pre-qualified, pre-sold visitor to your website.
Does Google Adwords pre-sell your visitors? No, not really.
Does your banner on an affiliate website pre-qualify your visitors? No, not really.
There is a way to drive a stream of targeted, pre-sold, pre-qualified traffic to your website. Write a few articles that are interesting, helpful and unique. It’s that simple, really. Take a look at how getting a few articles published makes a world of difference in your actual conversion to subscriptions and sales.
A FREE SAMPLE
When you give someone some very good information in your article, they become familiar with your work. Think of your article like the “free sample” you get at the grocery store. You try the bit of pizza or the latest cheese spread, and then you buy some to take home for later. Your article introduces your expertise and gives the reader a look at the quality of your work. They become familiar with you, with your point of view, with your “take” on things.
Once someone has finished reading your article, they will have a “feeling” about what you have written, and they will agree or disagree with your stand on the topic. Those who agree with you are more likely to visit your website to hear more of what you have to say.
These are pre-sold visitors, people who come to your site open to what you have to say, like the way you say it, and are more likely to become subscribers or buyers.
AUTOMATIC TARGETING
When you write an interesting, helpful article, newsletter editors seeking good quality content will want to publish it. These publishers know their audience. Most newsletters are published around a particular topic or theme. The subscribers to this newsletter are interested in this theme, that’s why they continue to be subscribers. That means that when your article appears in this newsletter, it is automatically reaching your pre-qualified, perfectly targeted audience.
Combine perfect targeting with your ability to pre-sell your visitors and you have a recipe for success. Now you only need one more thing…
MASSIVE DISTRIBUTION
You’ve got to get your article in front of newsletter editors. There are three simple ways to do this, and they are all quick, cheap and effective. You can do it yourself, or you can take advantage of a quick and easy approach (which we’ll discuss in a moment).
~Groups~
You can submit your article to article announcement groups. These subscription email distribution lists allow you to send your article directly to publishers and editors seeking free content. There are literally hundreds of groups you can join. Some of the more popular are the Yahoo! Groups Article Announce ( http://groups.yahoo.com/group/Article_Announce ), The Write Articles ( http://groups.yahoo.com/group/TheWriteArticles ) and Best Free Content- Business ( http://groups.yahoo.com/group/bestfreecontent_business ) These groups are all looking for business related articles.
~Article Repositories~
There are article banks and repositories that accept articles by category. GoArticles.com and ezinearticles.com are some of the biggest players, while some new sites like www.content-articles.com and www.Niche-Content-Articles.com are just getting started and are eager to receive your articles.
~Newsletters & Content Sites~
There are literally hundreds of thousands of ezines online - and they all need content. Niche website owners are looking to publish articles that their niche audience will find interesting. Contact the publisher - ask if they accept articles. Send a sample and see if they like what you write, then you can send them your articles and have them published. It takes some work, but it’s doable.
But why go through all the effort when you can use a quick and easy method to reach 1000s of buyers today, without doing the work by hand, without being chained to your computer, and without paying an arm and a leg?
QUICK AND EASY
You can submit all the articles you want, whenever you want, on any schedule you want, with a few clicks of your mouse. It’s how I drive thousands of visitors to my sites every single day. It is the hallmark of my success.
I have automated the article submission process. Why? Because I quickly got tired of doing the manual work myself. Visiting sites, copying and pasting my article in different formats, remembering all the myriad usernames and passwords - and that was just the beginning.
Each site has different guidelines and submission rules. Some have word count restrictions; others don’t want more than one article per week. Each site has specific categories and content restrictions. Trying to keep track of when I submitted my articles, where this article could go and where I should send that article, remembering which articles had already gone out, where I hadn’t yet submitted… it was overwhelming.
TECHNOLOGY TO THE RESCUE!
I put together a tech team and I said, “I don’t want to do this by hand anymore.” We sat down and designed a system that automatically manages the guidelines, formats the article according the needs of the publisher, inserts the “reprint rights” boilerplate for the article sites that require that, incorporates my resource box and formats the whole thing with the correct number of characters per line.
What used to take me hours and hours of effort is now completed in less than five minutes of my personal attention, and then the system does all the work. My articles get wide distribution. I get traffic every day from the articles I publish, and because the system is constantly monitoring the web, my list is always up to date with current publishers and repositories. When a site disappears, it comes off the list. When a new site pops up, it is incorporated into the list, complete with the categories it accepts, the author terms of service that must be followed and the publishing guidelines. I don’t have to remember - the system does.
So the choice is yours. You can certainly submit your articles by hand to newsletter editors and article banks. It’s completely free, it just takes you a bit of time. You’ll want to keep a log of the places you submit to, and the dates, since it may take you several weeks to achieve full distribution.
With the quick and easy method, I put each article into the http://www.articlemarketer.com system only once, I don’t have to keep track of which sites I’ve submitted to - because I know that the system automatically submits the articles to as many places as possible. It frees me up to do other things - all I have to do is sit back and wait for the traffic to roll in.
And roll in it does. My sites receive thousands and thousands of visitors, and since I started writing articles, my conversions have gone through the roof!
With my this quick and easy method(which is available to you at http://www.ArticleMarketer.com ) I don’t have to do any of the drudgework by hand anymore and I get to focus my time and effort on building my business, instead of sitting at a computer filling out web forms by hand.
Isn’t that what you’d like to do?
Article submission is boring drudgework that needed to be automated. Visit http://www.articlemarketer.com and find out how One-Touch Submission makes distributing your articles all over the web a snap! The server does all the work, and your articles are quickly distributed. Because it’s done automatically, you can submit as many articles (literally thousands if you like) for one very low subscription price. http://www.articlemarketer.com
Graffiti Artwork: The Stencil
Stencil graffiti, made famous by Banksy over the last couple of years, has actually been a form of street art for 25 years. You can apply paper, cardboard or other forms of surfaces (such as plastics) to develop templated graphics and text. You merely cut around the shapes from your cardboard/paper/other surface, put said surface onto a wall (example), then spray or roll-on paint.
The basic principle of stencilling is creating outlines via cutting shapes, and spraying paint within these cutout shapes - creating well-defined images on the surface underneath. Sometimes multiple layers of stencils are used on the same picture to add colours or give the image some depth.
There are myriad reasons for being a stencil graffiti artist. For a few, it is an easy method to shout out a political point. Other artists treasure the PR that their artwork can acquire. Some just wish their art to be viewed. Because the stencil stays consistent throughout its use, it is far easier for a stencil artist to speedily repeat what could be an involved piece at a very quick rate, when equated to other traditional tagging methods, so without doubt, there is also a strong promotional reason to get involved with stencilling.
Banksy has applied stencilling as a way to make a point, often quite succinctly, leaving the spectator to work out that very point in their head. This is oftentimes why people love his work so much, as they force the viewer to meditate on the message behind the artwork. Banksy artwork is now being reproduced on canvas, t-shirts and posters, such is the popularity of the street artist.
Some Very Expensive Wellies
Can you imagine future spend £235 on a pair of shoes, I doubt that many of us would immediately take them out and start walking through puddles with them. However Jimmy Choo wants to encourage women across the globe to do just that.
Although better known freeze high heeled strappy numbers, the designer shoemaker has teamed up with traditional Wellington bootmaker Hunter, to design and produce what could possibly be termed the most fashionable Wellington boots ever.
Come July 22 of this year, over 4000 fashionistas will receive a posh Wellington boots which they had been on a waiting list for.
Hunters Green wellies, and favourite of the Queen, are making quite a departure from the normal Wellington boot designs. The top end boots are to be made of glossy black rubber with an embossed Jimmy Choo favourite, of crocodile print.
The boots are to have a gold buckle at the top and the leopard print lining, which purchasers of the boot will find repeated on the inside of their presentation box.
The supposed inspiration for these posh Wellington boots was celebrity and festival goers including Kate Moss, who was spotted at Glastonbury in 2005 sporting her old Hunters with hot pants.
Tatler magazine are running an article about the sexiness of country life, which will be accompanied by photos of Liz Hurley wearing the new designer Wellington boots. Ex The OC actress and style icon Rachel Bilson has also been spotted sporting a pair of the new wellies.
According to sources in the two weeks that the waiting list for these boots has been opened, £1 million worth of orders have been taken.
The chairman of Hunter Wellington boots, Peter Mullen commented that he was ” delighted to be working with Jimmy Choo to create a superbly sophisticated incarnation of the original Wellington boot “
Steps Involved in Medical Coding and Billing
Once a medical billing service receives patient paperwork from a medical practice it is processed and forwarded to the insurance company.Office staff create a chart on said patient. This chart includes the demographics of the patients. In additonal to this there is also the patients physical/ medical information. All medical procedures, treatments and diagnoses are listed in this chart making it a highly private piece of information. After the patient finishes with the visit, the MD or certified staff will assign a CPT code to the visit for medical billing. This CPT code (Current Procedural Terminology) defines the level of care that the patient received. This assigned code is based on the extent of the physical exam, the complexity of the medical visit and the patients medical history. The doctor will also offer a diagnosis for this patient and the visit. The diagnosis will have an attached number called an ICD -9-CM.
Both the CPT code and ICD 9 - CM along with the claim are then submitted to the insurance company by the Medical Billing specialist. The insurance group will then have their medical director review the claim. This review will determine the legitimacy of the claim based on the patients eligibility, medical necessity and the providers credentials.
When the claim is sanctioned then payment, at a percentage, will be made to the provider. If the claim is denied then a notice is sent to the provider with an explanation attached. This has to be researched, corrected and then resubmitted. This process can be repeated many times until the insurance company agrees to pay or the provider agrees to accept little or no payment for the service. Due to the increasing complexity of claims and data entry errors, it is not uncommon to see claims denied about 50% of the time.
Because of the complexity of many claims and the fact that providers both want and need all of their entitled reimbursement, it is very important the the medical billing person be a specialist in this area. Many medical facilities have hired a medical billing office that strictly deals with billing insurances for medical reimbursements.
Did You Know the Likelihood of Succeeding on the Euro Millions Are One in Seventy Six Million? Is it Possible to Modify those Odds? Lets Check out if Its Attainable
Euro millions e-lottery syndicates! Have you dreamt of finding them? Lingering in the midst of your mind that one day you may have total financial independence or do you ever reckon that you will never have to go to the office again. Yet, there are times when you learn about folks winning the Euro lottery and walking off with Millions.
Good for them, for us though, it seems euro millions e-lottery syndicates are probably the most effective manner to jointly pluck those elusive euro millions lotto numbers. The concept exploits one simplified rule and that is the more lottery tickets your individual consortium purchases the greater your chance of scooping the jackpot. There are nonetheless those individuals that benefit with only one ticket whilst they are exceptional though a small number of people are able to win the lotto by buying 1 or 2 lotto tickets on their way home from the office. Nevertheless more and more people are joining lotto syndicates. This tried and tested method presents you with a lot more opportunities to benefit by buying bunches of euro millions lotto tickets as possible. So then, why not become a lottery consortium leader
To be able to be the syndicate leader and purchase the lotto tickets you must reside in the UK. This does not mean that it is called for you to reside in the United Kingdom to take part in the UK lottery though. All you need to do is to organise or sign-up to a lottery consortium and have the lottery tickets purchased in the United Kingdom. As soon as the lotto draw has been made then all you have to do is tick-off your particular lottery numbers. Colleagues, fellow workers and friends putting their money together to buy lots of lottery tickets - is not a recent concept! In That Respect many accounts of factory workers and fellow workers that have hit the jackpot. Surprisingly though, still when they realise they have gained a large amount of money with their lottery numbers, they still comeback to work as normal.
Durom Recall Patients Are Suing Extremely Cursorily
Every year, joint replacements are given to many Americans. It’s a method of older people who have outused their joints to enjoy more activity in their lives. As technique has become so commonplace, many people do not question their physicians or the producers of their joint replacements about how high-quality they are. This has caused occurances that can injure you or someone else. If you know someone who has received a hip replacement, read on for this important information about the manufacturer zimmer hip replacement recall.
The current hip replacement surgery has been happening since the 1970’s, which is why it may seem so ordinary to one. A hip replacement, like those made by Zimmer Durom, typically involve three individual pieces designed to mock how an organic knee joint would. They include a metal replacement for part of the femur. A component which allows for movement like the joint naturally would, and either bone cement or screws to hold the contraption in place.
Click here in order to suss out more information about the zimmer hip replacement recall
Hip replacements commonly are in need for revision or further surgerys to correct issues. Unfortunately, this is something many elderly and even healthy young patients cannot tolerate. This is primary with the zimmer durom hip. The Zimmer Durom device was used by doctors in younger patients that would normally need a hip replacement, as it was designed to be long lasting. It created a bit of controversy that two years later, nearly 12% of the patients needed to be operated on again.
In the event that you or an acquaintance had an operation to replace a hip in the past few years, inquire of your physician whether it was a Zimmer Duron. You may be able to join a class action law suit even if you had no problems with your hip replacement. If you are contacted by Zimmer Durom, do not sign their legal release, or you may lose this right.
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